Utilizing Google Plus Communities for Website Traffic



 Reach for Google Plus Communities

Google plus communities

Google Plus Communities builds relationships

Content marketing drives business. Today’s online environment demands it. Whether you are looking for more customers, a rise in the rankings, or publicity – creating good content has to be at the forefront of your online marketing strategy.  Today I am paying it forward with information that I picked up from a great source, Robert Lons.

Blogging helps build valuable content around your message and brand. It gives the search engines something to index. It gives people something to link to. Last but not least, good content answers the questions that your target audience is asking. This helps you build credibility in your niche and can help enhance your company as an authority in your industry.

Simply writing an article doesn’t make the magic happen. You won’t gain fame and link popularity on wit and writing style alone. You’ll need to roll up your sleeves and put in a little elbow grease to attract readers to your blog. Google Plus Communities can help.

my google plus communities

Google Plus Communities is a place where like-minded people congregate around a particular topic. Communities are much like forums or Facebook Groups. Anyone is able to create their own Google Plus Communities.  For bloggers this is an opportunity to laser target your audience and drive traffic to your blog posts.


Get Your Feet Wet!

Jump right in, the water’s fine!  The majority of people you’ll find in the communities are quite friendly and engaging. Don’t be afraid to hop in and share your opinion. Of course, proper etiquette is required. You don’t want to join a community just to spam them with links back to your blog or website. This shows a lack of regard towards community spirit and environment. Forums are built for the exchange of ideas and opinions. You want to give as much as you share.

Google Plus Communities is the traffic jam you’ll like!

Get Noticed (And Get More Traffic To Your Blog or Website)

Think of using Google Plus Communities as forum marketing. It’s essentially the same thing. Your goal should be to add value, offer insight, and join in the conversation. Keep these fundamentals in mind and you will attract attention (the good kind):

1. Time to Mingle

The easiest way to get noticed is to get out there. So, the first step is action. The first thing you’ll want to do is join the communities that have a topical relationship to your niche. For example, a website with a focus on SEO and online marketing would naturally gravitate towards Google Plus Communities covering these topics. Here are some examples:

* SEO+: Search Engine Optimization / Web Design
* Social Media Marketing for Small Business Owners

Also you want to think of your target audience. If you are an SEO consultant, you naturally work with other business owners. Why not go where other small business owners are hanging out? The point here is to find groups where your audience congregates or looks for answers.

2. Share Content that Answers People’s Questions

People go online for entertainment or information. That is putting it as simply as you can. Often times people use forums to search for answers, ask questions, get opinions. This is where all that knowledge you have comes in. Show off your skills by answering people’s questions or offering up insight that gets them thinking. Don’t simply post a link to your content. Give them a clear answer that has value, build on the conversation, and then offer a link to one of your posts that explains the concept in more detail.

3. Comment on Other People’s Posts

Shining the spotlight on someone else in Google Plus Communities is almost guaranteed to get you noticed. Aren’t we searching for the same thing? Engage with what other people have to say, yand it will come back to you.  Do this often and people will appreciate you. They’ll also be more likely to follow you and check out your website or blog.

4. Be Consistent

Consistency always pays off. This ties into everything you do in life. Once you find the Google Plus Communities that are beneficial to your brand, you want to stay consistent. Develop a routine that allows you to stay visible by commenting on posts and sharing information that people find useful.

5. Become a Bastion of Information

When people see you as a source of information the dividends can be immeasurable. This is what being a thought leader and industry expert is all about. Good information and advice breeds trust. No amount of marketing dollars can achieve that.

6. Build a Community Around Your Brand

Launching your own Google Plus Communities can also be a great way to generate brand recognition. This can work really well if you already are part of a large network.

* Create a community around your niche and target audience with your brand page.

* Invite people from your personal network (Google+, Facebook, LinkedIn, Twitter).

* Generate useful content and start conversations that encourage participation.

Let The Good Times Roll

By now you should have a decent understanding of the benefits of using Google Plus Communities to build traffic back to your website. If you walk away with anything from this article it should be this:

Do not focus on getting ‘clicks’ to your website. Instead, focus on building a reputation for yourself and your company. Once people recognize you as a source of valuable information they’ll check out your blog on their own. You’d be surprised how easy it is to win someone over simply by being helpful.

 

If you like what you are reading please visit often or subscribe to my RSS feed- don’t miss one article! It’s my passion to share knowledge about health, nutrition and weight loss.  If you would like to blog about your passion and learn how you can make money doing so, take a look at the opportunity at hand >>>>
GMO Food Controversy

Related Articles:

Affiliate Marketing Tips and Tools

How to Get a Good Bounce Rate

Naturally this article is connected to Karen’s Google+ profile.

For more articles with useful information usch as this, visit SPN – Tech, Social Media & Search Engine News

Beat the Penguin! … Google Penguin



The Dreaded ‘Penguin Update’
Google penguin

Understanding the Google penguin update

It’s absolutely critical that you have an understanding of WHAT the Google penguin update is, what it’s trying to achieve and WHY it may be affecting you.

In the past, Google used the text of the links that pointed to a page to gain a better idea of what the page was about. For example if three different sites linked to a page and used the word ‘digital photography’ in their links, then there was a good chance that the page they linked to was about digital photography.

brand backlinks in google penguin

What this meant was that if you wanted your page to rank well for the phrase ‘digital
photography’ you could build links to your page that used the term ‘digital photography’ in your anchor text.

There were a number of legitimate ways to build these links including, guest blogging,
commenting on other people’s blogs, syndicating good quality articles, submitting press releases and building Web2.0 sites such as Squidoo lenses, and hub pages.  Over time the number of links pointing to your page using the anchor text ‘digital photography’increased and often your page was ranked higher in the search engine rankings as a result.

BUT with the introduction of the Google Penguin update Google has decreed that ANY form of link building is now a major offense and they are banishing your site into oblivion for creating backlinks, regardless of the quality of your content.  To understand what kind of link patterns can cause you to lose your rankings and traffic, we need to look at the three different categories of links that point to your site.

  • Brand Links
  • Target Links
  • Generic Links

One of the most important factors that appears to trigger the Penguin penalty is the ratio of these three link types.  If  over 50% of your link network is made up of ‘target links’ then there’s a good chance that you have been or will be hit by the Penguin penalty. On the other hand, if target links make up less than 30% of your link network then you are probably going to be safe for now.

Wouldn’t it be nice to have a checklist to beat the Google Penguin?

That’s what the Noble Samurai thought!punching Google penguin
The result is the ‘Beat The Penguin’ checklist, which you can download for free from the following address: BeatThePenguinChecklist

This is a checklist that contains the top 25 strategies and practical techniques from around the web that could help us positively influence the rankings of our websites, and beat the Google penguin!  So instead of spending HOURS plowing through the thousands of misleading and confusing articles online, you can now work through this step-by-step checklist.  Hope this helps you to get your website back on track!!
Source: marketsamurai.com

If you like what you are reading please visit often or subscribe to my RSS feed- don’t miss one article! It’s my passion to share knowledge about health, nutrition and weight loss.  If you would like to blog about your passion and learn how you can make money doing so, take a look at the opportunity at hand >>>>
GMO Food Controversy

Is a Good Bounce Rate Important?



Looking For a Good Bounce Rate?

Good Bounce RateI’d like to show you how to know if you need to optimize and lower the bounce rate, and get a good bounce rate to increase conversions. There’s nothing wrong with aiming for a perfect bounce rate score of 0%, but remember that you’ll always have bounced traffic for several reasons.  Maybe they didn’t want what your product was after all, or they simple clicked on the wrong page by mistake.

A good bounce rate should be somewhere between 0% to 20%. Having a 50% bounce rate means that 1 out of 2 people are leaving your site with no conversion, but with a good bounce rate of 20%, only 1 in 5 people leave your site without filling a form or completing a conversion.  You’ve got to stay within the ideal bounce rate to get the most conversions from your site’s traffic.

How a Good Bounce Rate Affects Conversions

If it’s not a good bounce rate or your bounce rate is too high, then your landing page is likely not important to your  reader, and sales/conversions will most likely be low.  You want visitors to stay long enough to read about your products/services before clicking another page or leaving your site altogether.  The longer they stay on your site, the more likely they are to act on your call to action.

 Tracking For a Good Bounce Rate

Good Bounce Rate is 20%To know whether you need to optimize your bounce rate, you need to set your analytics  to make your tracking  more accurate.  Set the ‘engagement report’ in Google Analytics to the last four months.  Then apply  ‘visits with conversions’.   That’s where you see where most sales happen on your site.  This is the shortest amount of time it takes your visitors to profitably connect with your site. You need these numbers to modify your site’s bounce rate.

Reducing The Bounce Rate

Check the layout of your website.
Make sure all the pages of your site contain a call to action.
Here’s a short check list:

  • A strong headline
  • An author section with your picture, short bio, and links to
    your social media profiles
  • Calls to action on every page
  • A section that features your most important post
  • Tags and comments

Have a natural flow to your content and pages, and be sure the call to action directs them clearly.   Fine-tune and change your content until you find a formula that that’s effective and lowers your bounce rate thereby increasing conversions.   Make your message clear, simple and honest – an easy read for you visitor.  If all else fails, get a professional to do it for you. 🙂