Salt Sugar Fat
How the Food Giants Hook Us

A Review of Salt Sugar Fat

Pulitzer Prize–winning reporter Michael Moss (at The New York Times) delivers the explosive story of the processed food industry and its connection to this country’s obesity epidemic. Moss reveals how companies use salt sugar fat to addict us and exposes the competitive nature of the corporations over their concern for health.

In 1999 the heads of the largest processed food companies—from Coca-Cola to Kellogg’s—met at Pillsbury for a secret meeting. On their roster: the rising epidemic of obesity, and what to do about it.

Time and time again, the salt sugar fat filled foods these companies produce were being linked to obesity. A troubled Kraft executive issued a warning from the podium: There would be a “day of reckoning” unless these companies made changes. He then propelled  into a fault-finding 114 slide PowerPoint presentation—illustrating that processed food companies could no longer afford to stand around and do nothing as adults and children grew sick and law suits lurked. Refusing to acknowledge the problem, he said, is to “court disaster”. Salt sugar fat was slowly killing  Americans.

The clearly annoyed CEO of General Mills—(the most powerful person there) spoke when the Kraft exec ended his talk.
And so ended the meeting.

What has the processed food industry done about Salt Sugar Fat

The situation has only declined since that day in 1999. The processed food industry has a win-no-matter-what mindset.  The average American eats 33 pounds of cheese a year and more than 70 pounds of sugar- not including the high fructose corn syrup in most all processed foods. We eat double the amount of salt daily that we need. It all comes from processed food. This is the main reason why 1 in 3 adults and 1 in 5 kids is clinically obese. No wonder 26 million Americans are diabetic. The processed food industry in the U.S. is a 1 trillion dollar a year business. This health crisis is approaching a cost $300 billion a year and thousands of lives.

In Salt Sugar Fat  Michael Moss shows how we got to this point. Giving examples from the most popular companies and favorite brands of the last 50 years—including Kraft, Coca-Cola, Lunchables, Kellogg, Nestlé, Oreos, Cargill, Capri Sun, and lots more—Moss’s bombshell  is based on detailed, staggering research.

Michael Moss brings us inside the laboratories where food scientists use state-of-the-art technology to calculate the “bliss point” of sugar laden drinks.  How they enhance the “mouthfeel” of fat by modifying its chemical structure.  Moss unveils marketing campaigns designed to lower concerns about the health risks of their ‘foods’: headlining as “fat-free” or “low-salt.” He interviews troubled executives who confess that they could never make healthy alternatives to their ‘foods’. Simply put: The industry itself would die without salt sugar fat.

The companies call their biggest customers “heavy users” and they are are addicted to this seductive trio – salt sugar fat- well…so  are the companies that solicit them.

Read this book-You will never look at a nutrition label in the same way again.

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